Brandon Gray


Like its namesake visionary, stylist and tastemaker Brandon “BJ” Gray, GRAY is the high design, high-style label that defies labels, or perhaps more accurately, transcends them. This groundbreaking ready-to-wear collection melds classic urbane sophistication with irrepressible urban swag — a world where nothing is black and white, where self-expression is gloriously unconfined by limits or expectations.

GRAY’s debut Alpha Collection for Fall ’24 draws inspiration from the sun, sea and sand of BJ’s native southern California. Rich hues of gold, oceanic greens and earthy warm browns are presented in stirring gradient fades and dynamic prints melding elements of clouds, dunes and waves.

GRAY’s silhouettes are rooted in classic couture yet quintessentially modern, exuding a boundless determination to defy convention and break new ground. The colors and prints flow with soul-deep emotion, crackle with electricity and radiate the essential energy of the wearer. The precise, purposeful tailoring and architecture is razor sharp and on-point; yet the pieces are luxuriously imbued with easy natural wearability.

Paris-trained, L.A. born and bred celebrity-stylist Brandon “BJ” Gray blazed onto the Hollywood scene in 2017 with his male-focused label Grayscale. Brandon’s exactingly tailored, visually stunning suiting and separates quickly became the go-to choice of a devoted cadre of L.A.’s hot, hip and handsome. From style-obsessed, image-conscious actors, athletes and artists to flamboyant and fly Hollywood fashion aficionados, Grayscale clients were soon lighting up red carpets, elite social events and photo shoots throughout L.A. and beyond. Inevitably, the special requests from women started rolling in.

In 2023, Gray set to work on a womenswear collection based on the same transcendent design aesthetics – pinpoint tailoring, exuberant colors and inspired prints — that make Grayscale must-have haberdashery for Hollywood’s next gen fashion makers and rule breakers. The spectacular results are presented in this debut collection for Fall ‘24.