Kezzia Gray, Founder of RUDE SWIM

Kezzia Gray is the founder & designer of RUDE SWIM. Born & raised in the British Virgin Islands, Kezzia was inspired to create a swimwear brand that reflects the culture of the Virgin Islands & the confidence that rules Caribbean fashion.

RUDE SWIM was established in late 2021 and offers a range of bold cuts, iconic colors and statement prints in true-to-fit sizing. Through its branding, RUDE SWIM showcases the lifestyle in the islands and highlights Caribbean models.

Kezzia is passionate about joining the fashion industry with a conscious approach to manufacturing. RUDE SWIM fabrics are made from sustainable and up-cycled materials and each collection is produced in small batches to limit waste. The manufacturing facilities used by RUDE SWIM have been vetted to ensure ethical working conditions.

RUDE SWIM is launching a new collection and going live online in August 2023!