HIHO was a born and raised in the BVI. All the brands prints and designs are created in Tortola, and the business is based here. HIHO sells to stores in the the rest of the Caribbean and in the USA. The HIHO brand captures the easy going Caribbean lifestyle. Soft cotton, easy linens and flowing rayon/modals materials form the brands collections. And the prints and colors are inspired by our islands and living in the Caribbean.  HIHO produces four collections per year and makes clothes for men & women. You can go to the beach in a HIHO sundress or bathing suit, then head to the bar in one of our pima cotton dresses, and then on to dinner in a linen shirt or dress.